RELATABLE, INC
Relatable, Inc. (Previously What Do You Meme?) needed a strong commercial for their fast-paced and frenetic family game, Cows in Space.
I employed my experience in editing, motion graphics, animation, and generative AI to expand the lore of the game’s cow-catching green Martians, honor the original packaging artwork, and capture players’ exciting head-to-head showdowns. Inspired by classic extraterrestrial sci-fi, our team anchored the video’s identity in campy comedic nostalgia. I wove retro instruments like the theremin into the musical score using AI music generation tools and utilized bold graphic elements and visual effects reminiscent of films like Mars Attacks! Additionally I worked within our limited budget to create the various stylized, high-energy, and humorous 2D and 3D animated scenes.
Winner of 2026 American InHouse Design Award.