Dan Hirshon

DAN HIRSHON

EDITING               MOTION GRAPHICS               ANIMATION               VIDEOGRAPHY                 CONTACT

LAKE NONA IMPACT FORUM 2025

Challenge:
For this year’s Lake Nona Impact Forum, the client wanted to showcase how innovation has transformed throughout the millennia. From the creation of the wheel to the propellers of Future Vertical Lift (FVL) aircraft, so much has changed and there have been countless inventions along the way.

Solution:
In order to show these developments in technology without charging millions of dollars, I combined video and image generations created in Adobe Firefly, RunwayML, and Lumalabs with motion title sequences and other effects in Adobe After Effects, Illustrator, Photoshop, and Premiere to create a compelling opening video, featuring Sanjay Gupta, José Andrés, Chelsea Clinton, Deepak Chopra, Russell Wilson, and many others covering Healthcare and Wellness innovation.  

Result:
As with the 2022, 2023, and 2024 opening videos that I edited and co-produced for Lake Nona, the client was thrilled with the result.

HUNT-A-KILLER: THE HAUNTING AT WICKER RIDGE

Challenge:
For Hunt-A-Killer’s latest immersive detective experience, “The Haunting at Wicker Ridge,” the client needed to showcase some of the game’s background story, while also promoting its association with Youtubers, Sam and Colby and assets like its realistic evidence. Unfortunately, the client had a limited budget and were only able to capture photos of the evidence and the story’s location as well as some footage from Sam and Colby.

Solution:
In order to create this trailer, I used video generation in Kling to bring their photographs to life, music generation in Suno to create a fast moving soundtrack that was specifically tailored for this video, and a sample voice-over track in Elevenlabs. Once these elements were created, I was able to enhance them with After Effects and combine everything in Adobe Premiere.

Result:
The client was excited with the results. The game is available now and has already sold out on its first run.  

COWS IN SPACE

Challenge:

The client had a limited budget, but wanted to incorporate 3D animation, based on the images from their box art, to create a running storyline throughout a 30 second promo for their game, “Cows in Space.”
 
Solution:
After pulling the box art and breaking each cow, UFO, and barn into separate layers in photoshop, I was able to further enhance them using RunwayML and animate aspects of them using Adobe Firefly. I also generated some original imagery using Adobe Firefly. Once I had various video elements to work with, I brought them all into After Effects and organized the composition so all the assets animated together.

Result:
The client was thrilled. The commercial is now playing on Disney+ and the game has sold out at Barnes & Noble as well as many of its other retailers.